Why your body contouring business must implement local ...

II. Get started with local marketing

Check now

Focus your local marketing efforts on these 4 essential local marketing strategies:

A.

Claim your Google My Business (GMB) Listing

One of the smartest (and most effective) local marketing strategies is claiming your Google My Business (GMB) listing.  Google does not charge for this service; it is completely free to use.

A GMB listing provides search engine users with information about your business:

• Your business address and location
• Google map directions to your business
• Your hours of operation
• Your number
• A link to your website
• Customer reviews

And GMB gives you the option to include additional information, such as:

• Questions and Answers
• Current promotions
• Social media links
• Links to schedule an appointment
• Details of your services

Get help setting up your GMB listing with the free Google My Business Guide!

It&#;ll take about 20 - 30 minutes of your time to set up your GMB listing.

For an easy step-by-step guide to setting up your Google My Business profile, use the easy to follow directions in  Hubspot&#;s blog, The ultimate guide to google my business.

B.

Confirm your website is mobile friendly

Did you know that 97% of American consumers own a smartphone?

It should come as no surprise that 61% of mobile users are more likely to do business with you if you have a mobile-friendly website.  Mobile friendly websites load with ease and are simple to navigate. They&#;re user friendly.

Ensuring your business&#; website is mobile-friendly will boost your business.

3 Know what services your competitors offer

You will get efficient and thoughtful service from MBT.

You need to know what, if any, competitors in your market offer the treatment/technology you are considering, and at what price.

This does not mean that you should not consider bringing a treatment or technology on board if competitors in your market offer that treatment/technology.  But if you find some who do, it requires a deeper analysis.

For example, if your market research reveals multiple competitors who offer the treatment you're considering at deeply discounted pricing, this should give you pause to think.  Will you be able to compete?  To offer the treatment at a profitable number?

4 Establish your budget

Before you jump in and start shopping machines, you need to determine what you can spend on your machines.  What is your budget?

When setting your budget, be sure to include the cost of the investment for education to operate the machine, plus any upfront costs to operate the machine.

Consider other possible needs that may result in additional expenditures 

• Staff training
• Additional office space
• Scheduling availability
• The need for new hires
• And any additional overhead costs

5 Rely on experienced guidance

Who understands body contouring machines better than body contouring providers and business operators?  Who has more experience operating body contouring machines than body contouring providers?

You should consult with and rely on the advice of experienced body contouring professionals.

For example, at the Body Contouring Academy, we pour our combined 20+ years of body contouring business experience into our certification courses.  We carefully select each machine and/or technology for our certification courses, so we know we will be setting you up for body contouring business success.

For more body slimming machineinformation, please contact us. We will provide professional answers.