According to a new report by Univdatos Market Insights, Global Two-wheeler TFT Display Market is expected to reach USD 951.97 Million in by growing at a CAGR of 12.76%. The motorcycle industry has been experiencing a significant shift in recent years, with the introduction of Thin-Film-Transistor (TFT) displays in motorcycles. These full-color displays offer a range of benefits and features that enhance the riding experience and provide valuable information to riders.
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The Rise of TFT Screens in Two-Wheelers
The world of motorcycles is undergoing a significant transformation, with the integration of cutting-edge technology being the driving force. One of the most notable advancements is the shift towards Thin-Film Transistor (TFT) screens in motorcycles. TFT displays have become increasingly popular in recent years, offering riders a more immersive and informative experience.
Enhance Your Riding Experience: The Benefits of TFT Displays in Motorcycles
TFT displays offer several advantages over traditional analog gauges, including:
Improved Visibility: TFT screens are more visible during the day, even in direct sunlight, providing riders with better readability of information. This is particularly important for riders who need to navigate through busy city streets or long distances on the highway.
Customizable Information: TFT displays can show a wide range of data, such as tire pressure, traction control settings, and electronic suspension status, all in one place. This information can be customized according to the rider's preferences, enhancing the overall riding experience.
Versatility: TFT screens can display various types of information, such as navigation, real-time status of the motorcycle's systems, and more, making them a versatile addition to any motorcycle.
Enhanced Safety: TFT displays can provide riders with real-time safety alerts and information, such as traffic updates, weather conditions, and road closures. This information can help riders make informed decisions and avoid potential hazards.
Latest Instances of TFT Screens in Motorcycles
Several motorcycle manufacturers have recently introduced TFT displays in their models, offering riders a more advanced and connected experience. Some of the latest instances include:
· Ducati: The Italian motorcycle manufacturer has implemented TFT displays in their Monster Line, providing riders with improved visibility and a more immersive experience. For instance, in , Ducati Ducati has launched the Diavel V4 in India. Diavel V4 comes equipped with a host of features including full-LED lighting, a 5-inch TFT display for instrumentation, Bluetooth integration via Ducati Link App, turn-by-turn navigation, machine spoked cast aluminum alloy wheels, and a 6-axis IMU electronics package.
· Yamaha: Yamaha has introduced TFT displays in their R1 and R6 models, offering riders a more comprehensive and customizable experience. For instance, in February , Yamaha Motor Corporation has launched the new RI5 M with new TFT display with smartphone connectivity, day/night modes, parking location, and other essential readouts like the speedometer, odometer, trip meter, fuel level, and gear position indicator.
· Harley-Davidson: The iconic American motorcycle brand has also embraced TFT displays, incorporating them into their LiveWire and Pan America models. This move marks a significant shift towards modernization for Harley-Davidson, as they aim to appeal to a newer generation of riders. For instance, in , Harley-Davidson launched a new scrambler motorcycle, the X440, in . The bike is part of the company's X400 series and will be positioned as a more affordable option compared to other scramblers in the market. The bike equipped with 3.5-inch TFT display likely be shared with the X440, with connectivity features in the top-spec trims, including turn-by-turn navigation, call and message alerts, music controls etc.
· Honda: Honda has introduced TFT displays in their CBRRR Fireblade SP, providing riders with a range of information, including navigation, lap times, and suspension settings. Moreover, in , Honda Motorcycle & Scooter India (HMSI) has introduced the XL750 Transalp to the Indian market. The adventure tourer will make its entry into the country in a completely built up (CBU) form and will be exclusively available through the premium BigWing Top Line dealerships. The bike includes a 5.0-inch TFT display that is customizable according to the rider's preferences, manageable via the screen or the switchgear on the left handlebar.
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The Future of Motorcycle Technology: TFT Displays and Electric Two-Wheelers
The rise of TFT displays in motorcycles coincides with the growing popularity of electric two-wheelers. As the industry continues to evolve, we can expect to see more advanced features and technologies integrated into motorcycles, particularly in the electric segment. Some potential future developments include:
Advanced Safety Features: Companies like Damon Motorcycles are working on revolutionizing motorcycle safety by incorporating neural nets, 360° advanced warning systems, haptic feedback, and learning algorithms into their bikes. These technologies could be further enhanced by the implementation of TFT displays, providing riders with real-time safety alerts and information.
Connected Motorcycles: As TFT displays become more prevalent, we can expect to see more connected motorcycles that can communicate with each other and share data, improving overall road safety and riding experience.
Integration with Other Devices: TFT displays could potentially be integrated with riders' smartphones, GPS devices, and other gadgets, providing a seamless and connected riding experience.
Artificial Intelligence: The integration of artificial intelligence (AI) in motorcycles is still in its infancy, but it has the potential to revolutionize the riding experience. AI can help riders navigate through traffic, identify potential hazards, and optimize their ride for maximum efficiency and safety.
Conclusion
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In conclusion, the rise of TFT displays in motorcycles is revolutionizing the riding experience, offering riders more information and improved visibility. As technology continues to evolve, we can expect to see even more advanced features and integrations in the future, particularly in the realm of electric two-wheelers. With the increasing popularity of electric motorcycles, the integration of TFT displays is likely to become even more prevalent, providing riders with a more immersive and connected experience. Whether you're a seasoned rider or a newcomer to the world of motorcycles, the future of two-wheeled transportation has never looked brighter.
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Gauge cluster design is a dying art. Speedometers and tachometers used to sit at the front of motorcycles like single-handed mechanical watches, projecting only the most pertinent information to the rider: vehicle speed, engine speed and the odometer. Then, like most analog things, digital became the preference and, for the most part, still is the preferred way to display even more information to riders like time, temperature, ride modes, traction control and any other minute pieces data the manufacturer deems necessary.
No one is saying having access to all that data is unnecessary or overbearing quite the opposite. The more you can know about whats going on with your bike the better, but, on a modern bike, all that information is more than an analog gauge can handle. So digital displays are a necessary evil, but their principal downside is they lack style, character and they all seem to look the same. However, it seems like the motorcycle industry is at a crossroads and the opportunity for unique, yet modern design is on its way back.
Thin-film-transistor liquid-crystal or full-color TFT displays are gaining popularity in the motorcycle industry. TFT is merely a more refined version of the well-known liquid crystal display (LCD), whose potential is already on display in the Lexus LFA and Audis Virtual Cockpit. And now, motorcycle manufacturers like Ducati are bringing that technology to the two-wheeled universe to exploit the benefits of a TFT display even further.
Ducati Monster Line Product Manager Stephano Trabusi explained, TFT is more visible during the day, even in direct sunlight, the resolution is much higher than normal LCD so that you can have much more information on a display. Given that the cockpit of a motorcycle doesnt have the benefit of shade from a roof, more common digital and LCDs fall victim to severe glare. The Bosch system Ducati runs even goes one step further with a night mode that can tell if its night time, if youre in a tunnel or a low light environment and flips the display background to black and the font white, so its easier to read.
RUDY CAREZZEVOLI PHOTOGRAPHER
Night vision is just the tip of the TFT iceberg, though. The complex levels of traction control and ride modes that come along with the Bosch system mean the screen has to be able to cycle through numerous menus and pages and display the traction control, engine modes and ABS settings once programmed. Given that the bikes are so much more complex nowadays, they have more and more functions and more electronics; we need that higher resolution to display all that information. And not only that but Trabusi justifies Ducatis use of the display in the most modern way possible, you always see the display when youre riding, and it has to have a premium feel for a premium ride. Today, we are so used to our smartphones with color displays it has become just so familiar. And to have this level of resolution and color on our bikes it was common sense.
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