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By Ingrid
What Is Digital Signage and How Does It Work?
Digital signage is a dynamic and versatile form of visual communication that utilizes digital displays to deliver information, advertisements, or messages to a targeted audience. It involves the use of screens such as LCD or LED panels, video walls, or interactive kiosks to display multimedia content, including text, images, videos, animations, and live feeds. Digital signage is commonly found in various public spaces, retail stores, corporate environments, transportation hubs, restaurants, and other venues. Here's a detailed explanation of what digital signage is and how it works: