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Trying to price one time deep cleans to be profitable can feel like an impossible uphill battle, as you have to pay for all the marketing, sales work, driving, supplies, and labor cost to find and service this client all in one clean and still make the pricing inviting enough for the client to say yes.
If you limit yourself to only one clean, the math will almost alway fall in the client's favor and youll leave resentful, or it will fall in your favor and the client will leave a bad review about how the clean was good but overpriced. It can feel like a lose-lose scenario, until you remember, the ultimate add-on to one time deep cleans is recurring work!
If you work up the courage to engage the customer like a respected peer and explain to them that theres a lot of fixed expenses that go into marketing and selling a new customer, so if they can commit to just 3-5 cleans, it will help you spread out those expenses and charge them less per clean. You might be pleasantly surprised by how many clients get it and jump on the chance once you explain the realities of the situation to them.
While every professional cleaner would love to make their living just maintaining the homes of tidy people, the reality is that there are far more people out there that really need our help with deep cleaning and when we help them they have far more reason to be loyal than the tidy customers thats already doing 80% of the work for themselves.
Deep cleaning can be hard, but if we treat the customers that need us most with dignity and start from a genuine place of caring about their health, both physical and mental, suddenly that hard work feels so much more conquerable and satisfying.
More often than not, when a customer has allowed their space to get to a place where it needs a deep clean, something more challenging has been going on in their private lives to keep them from addressing it. If you can show your clients through your tone and wording that you are here to help without judgment, that their health and safety matter, and your goal is to make ongoing service from your business affordable so they never get in this same position again, more often than not you will be able to secure that recurring sale without even having to mention covering the fixed expense.
I need to say this first. The Bona Wood Floor cleaner is the definition of meh! Its ok, but youd do just as well buying the generic Walmart spray-on wood floor cleaner.
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That being said and I hate to admit this their floor cleaning pads are good. First, they are excellent scrubbers. When you apply cleaner to the floor and run the mop across it, you can feel the friction thats lifting dirt. Second, while not as absorbent as a cotton bar mop towel, the only 5 out of 5 on our absorbency rating scale, the Bona mop pad does a very good job at absorbing cleaner and residue. Bona claims that, The dark blue outer fibers break up grime while the light blue inner fibers trap and absorb dirt and leave no residue behind. While that last claim is a bit of a stretch every pad used for wet mopping leaves some residue its near the top of the class for absorbency.
After over a year of use and close to 100 washings, Im very impressed. We have no problem rating Bona mop pads as a co-winner in this mop pad challenge.
One thing to note is that we just purchased a new set of Bona mod pads and it looks like theyve cheaped out on customers by reducing the length of the pad by an inch or more. The reason this is important and maddening is that a longer mop pad not only fits most mop handles better, that extra length allows you to get farther under the range, dishwasher and refrigerator.
Bona is probably saving a few pennies per mop pad by making them shorter, but theyre not doing you or other customers any favors.
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