The life of a retail product can be surprisingly complex. There are all kinds of steps and stages involved between a manufacturer sending it out and a customer getting it home. Each one is an essential part of the purchasing process and represents a hundred different commitments; from designers and marketing experts to logistics teams, haulage operations, distribution centres, vendors, retail staff, customers, and more.
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This is why its really important to make sure that the item of value at the heart of all this - be it a hat for a wedding or a vacuum-packed sandwich is protected throughout. With the right packaging, this is easily achieved, but how do you know which options are the best? Theres a lot of choice on offer and it can be tricky sometimes to know what to look for.
Fortunately, the experts at Venus Packaging are here to help. Weve put together this guide to the essential features that your packaging materials need to have.
While all packaging should be reasonably strong, the amount of protection needed will of course, depend on the fragility of your product. If youre selling food items for example, freshness is a top priority. Things like bread, vegetables, sliced meats, and baked goods must be contained, so that they dont oxidise and age faster than necessary. Vacuum sealers are a good choice because they remove the air and hold the product securely in place.
The more complex the packaging, the longer it will take you to prepare products for sale. Customers arent too fond of overly fussy packets either, so keep things simple with heat-sealed pull open bags and clear, unobtrusive shrink wrap. If the packaging isnt integrated with your branding or brand design, make sure that it doesnt interfere with or disrupt it. This is particularly vital when it comes to things like book covers, which need to be protected in a way that doesnt obscure any important details.
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Featured content:Packaging supplies are one of those things that youll run out of from time to time. While sales figures will give you a good idea of what to buy and how much, theres no real way to predict if or when youll experience a spike. For this reason, we recommend working with the same packaging supplier every time. Build up a trusted relationship, so that availability is always guaranteed and youre never struggling to find a manufacturer that can meet your demands. If youre on the hunt for a packaging supplier, head over to our contact page and get in touch.
Youll also need to check that your packaging supplier is adhering to all of the necessary state and national laws. The Australian government has set up the Australian Packaging Covenant to encourage all businesses to reduce their carbon footprint and sustainable packaging is a big part of this. At Venus Packaging, we only use quality materials, so that more strength, more security, and more protection can be enjoyed with less of an impact on the environment.
In the automotive industry, selecting the right packaging solution is vital to ensure the safe transportation of valuable and delicate car parts.
This article will provide you with some important tips for packaging your automotive products. In this article, well discuss some very important points, such as choosing the optimal packaging for protection, utilising specialised materials to prevent corrosion and oxidation, and implementing security measures to deter theft.
By following these tips, you can ensure the safe arrival of your products and maintain the integrity of your supply chain.
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